Content Marketing Specialist

Honeypot Team

Close Date
31 Dec 2017

We're looking for a talented Content Marketing Specialist to take responsibility of inbound marketing strategies including content creation, social media, blog and website content management.

Our ideal candidate is a digital marketing professional, preferably with a writing and content creation background.

You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

You're also confortable with writing email, landing page and website copy that both tells a story and engages visitors. You understand Calls To Action and how to attract the attention of the human being on the other side of the screen.

Ultimately, you should be able to expand our digital footprint and brand awareness through the creation of top quality, engaging content.

A unique individual who thrives on excitement, has a thirst for learning, and who truly understands the world of modern digital marketing would be an ideal fit to join our team.

A Little Bit About Honeypot Marketing

Honeypot Marketing is a Digital Marketing Agency with locations in Kitchener, Waterloo, Toronto and San Jose, Costa Rica. We work with scrappy start-ups and established public facing companies to engage consumers with the goal of turning them into brand advocates and customers.

We work with our own companies (yes, we are also a “client” to ourselves!) and partners as a team to integrate marketing and technology into their sales funnels. 

This involves evangelizing the power of technology, content marketing, social media, strategic planning, software development, public relations, landing page design, campaign asset creation and email communications.

We love living in this fast paced industry that's in a constant state of flux. 


  1. Design and execute content marketing strategies and set short-term goals.
  2. Undertake content marketing initiatives to achieve business targets.
  3. Collaborate with design and writing teams to produce high quality content.
  4. Develop an editorial calendar, delegate tasks and ensure deadlines are met.
  5. Deliver new and engaging content on a regular basis and inspire team members.
  6. You are able to create, edit, proofread and optimize content. Everything from headlines and tweets to long form website pages.
  7. Optimize content considering SEO and Google Analytics data.
  8. Analyze and understand web traffic metrics as it applies to the effectiveness of content.
  9. Share content through various channels, ensuring strong web presence
  10. Receive customer feedback and generate ideas to increase customer engagement.


  1. Proven work experience as a content marketing professional.
  2. You are extremely proficient with Wordpress. You understand the differences between pages and posts, how to optimize content, write great headlines and how to work within the Wordpress environment.
  3. Editorial mindset with an ability to understand audience preferences.
  4. Hands on experience with SEO and web traffic metrics.
  5. Expertise in communicating on social media platforms to achieve content marketing and business goals.
  6. Project management skills and attention to detail.
  7. Excellent communication and writing skills in English.
  8. A Degree in Marketing, Journalism or a related field is definitely an asset.

Life at Honeypot Marketing

We offer extended health care and unlimited sick days. 

We work in the cloud and don't mind WFH days.

We work hard. We play hard.

Join us!  

We thank all applicants for your interest in Honeypot Marketing.  Only those applicants selected for an interview will be contacted.  Agency calls will not be accepted.